High Times: The cannabis drinks segment continues to show big gains as awareness and acceptance push further into the mainstream
Market Watch examines the rapid growth of cannabis beverages, highlighting Keef’s category leadership and CRO Blake Patterson’s perspective on the industry’s potential. Copy excerpt
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“Founded during the early days of Colorado’s medical cannabis market, Keef Brands has spent more than 15 years building its place in the cannabis beverage industry.”
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“Missouri has grown into an important market for Keef, and CLOVR has been there with us from the beginning,” [Matt] Baumgartner said.
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“Keef… has since expanded from dispensary-only products into hemp-derived THC sodas sold at retailers like Total Wine, including its award-winning flavor lineup.”
Keef, a popular brand of cannabis-infused soda, has seen success with its hemp-derived THC beverages.
"Keef, a popular brand of cannabis-infused soda, has seen success with its hemp-derived THC beverages."
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"Cannabis edibles continue to grow in popularity, much of which is due to their convenience and companies using healthier ingredients."
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"Drinking is often easier than chewing, and cannabis beverages tend to be one of the more approachable ways to consume. Over the last few years, cannabis drinks have exploded in popularity, and brands like Keef Cola are part of that shift."
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"Founded in Boulder, Colorado in 2010, Keef is the category’s original pioneer and still its dominant player by volume."
