The Keef Story

Back in 2010, Boulder, Colorado-based Erik Knutson, with the help of family and friends, set his sights on creating a new way to experience the simple pleasure of enjoying a drink with friends: drinkable cannabis.

Inspired by the notion of combining the fun, social, celebratory experience of drinking with the magic and joy of cannabis, Erik mixed up an early batch of “Keef Cola” and placed a prototype in front of his beloved Grandma Dee. (Because if an 85-year-old woman who’s never smoked cannabis in her life loves it, then they might just be onto something.) Dee opened the bottle and took a sip. And then another. That day, Keef was born.

A decade later, Keef has grown from a small Colorado cannabis-infused beverage company to a much-awarded brand - developing, manufacturing, and distributing cannabis and CBD-infused products across North America. Keef products include multiple lines of popular beverage options, as well CO2-extracted oil for vape cartridges. Keef products are currently available at thousands of licensed dispensaries and delivery services across Arizona, California, Colorado, Massachusetts, Michigan, Minnesota, Missouri, Oregon, Puerto Rico and Canada.

With Erik and other founding members still leading the charge, Keef continues to be at the forefront of innovation around social cannabis product development and education.
What We Stand For

We invite you to come together, share in good times, celebrate boldly, and raise a glass of our delicious, cannabis-infused beverages.
We celebrate and progress the social adventure of the cannabis category through sharing, giving, and connecting.
We invite everyone – friends, family, newcomers, old-timers, CannaSeurs and CannaCurious – to join us in raising their glasses.
Let’s explore and see the world in a new way. Let’s make laughter the soundtrack of our lives, and adventure our life ambition.
Remixing Expectations
We’ve blended the fun, social, celebratory experience of drinking with the magic and joy of cannabis. Keef is a new way to experience the simple pleasure of a good drink with old and new friends.
Keef is up for anything. Let’s get out there and have some fun. Join the party, make a toast, and share in the moments that make for great times.